What is the best resolution for a company pdf brochure?

I am creating a pdf brochure. and i need to figure out what resolution should it be optimized for? pelase help.

2006-06-13T16:39:44Z

So do you not get the resulution like 1024X768 or 1280X800 or something like that? I am asking cause my designer is asking me and I have no idea.

I am looking for something that looks best onscreen and the user can print if wanted.. thanks for your help

vote4matth2006-06-13T00:36:12Z

Favorite Answer

72 dpi is best if they are going to be using it on screen only. This is the default for PC's but Apple Macs are 92 or 96 dpi. If people are going to want to print it out and need crisp smaller text 200-300 dpi is plenty anything over 300 dpi is wasted on most printers when printing from PDF format.