My web site has gotten me only minimal business. Do you see a reason why?
My web site is www.themutualfundhelper.com. I have good positioning on the Yahoo search engine. I am working on positioning on Google. I answer many questions on Yahoo Answer - Business and Finance - Investing. I have been voted best answer many times. I refer all askers to my profile which also lists my website. Any suggestions to help me help these folks and do business.
AE N2007-11-12T17:19:12Z
Favorite Answer
It's nice to see a fellow Farmingdale Business!
Anyway, I think your going after too many fish in the ocean. Pinpoint where your customers are and go network. Face to face meetings are better than the internet for your type of business.
You're one of thousands who have the same or similar information, so narrow your search and you will be more than busy with clients.
Long Island has plenty of rich people, so you need to figure out how to gain trust for someone to hand over their retirement fund.
Well, first of all, I don't really know what the website is conveying. Is it just a portal for people to call your business? I think you should put some unique content on the site such as answers to people's questions about investing, how YOU invest, the actual performance of your investments (VERY IMPORTANT!!) and the like. I for one don't like contacting the webmasters for questions that I might have, but instead prefer to see them already asked and answered, so I guess you could say that I'm lazy, but so is everyone else. The website by itself, has no useful content, so people just browsing through won't stop to check it out. I also think you should put some case studies of previous clients you have had so that people can get an idea how your business runs. Do you invest for your clients? Do you simply provide advice? Do you tell your clients which stocks they should invest in? Do you specialize ONLY in stocks, or do you also do Forex, futures, blah blah blah. So basically, PUT MORE STUFF!
I looked at your site, but don't understand your model for making money. How is your business supposed to work?
You need to determine if your business model is fundamentally flawed, or if you simply aren't executing properly.
If you're in the business of selling advice, then don't give it away for free on Yahoo!. Come up with a marketing plan to drive people to your door, then use the website as a tool for doing business.
It's probably going to be like any other business, it's advertising. Maybe you should find more ways to get your site out there. Get different affiliates or something. You have to spread the word and let everyone know you are out there. Good Luck
First of all, the <title> is not localized, i.e., city, state, country. The <keywords> metatag entries are excessive since entries are normally limited to no more than 15 words in plural or compound variations, and in some instances, repetitive [spamdexed] entries. The excess non-repetitive entries could very well be moved within the <description> metatag which, unfortunately, as itself is no where to be found.
The following article may prove helpful to you in streamlining your SEO metatags in order to attract more Net traffic by higher search engine placement.
The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?...... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage fail to contain "generic" keywords, then anyone using such "generic" queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.
Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.
A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 60 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name.
The second metatag is the "Description" which is usually up to 41 words to form a complete paragraph which best describes one's goods and services. It is not merely a list.
And the very last category - "Keywords" are also somewhat limited to 15 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google's spamreport.com can result in the elimination of your website from their search directory.
Here's an example of a very highly-placed website on Google.com: Begin with the very "generic" search query "sandwiches downtown los angeles," taking note to not abbreviate Los Angeles to "LA" and of course, leave out the parentheses ("). It will bring up some 2.4 million+ search results. Check out where "Nazos.net" is ranked. It's on the SECOND FRONT [ranked 15]! Again, Nazos.net's high web presence was achieved by proper web design and placement of relevant metatags according to Google's publication guidelines.