Is using tax dollars to sponsor a NASCAR driver to advertise the switch to digital telivision wise?

Question

The FCC will pay $355,000 to sponsor David Gilliland’s number 38 car, owned by Yates Racing, for three races, in order to raise awareness about the upcoming switch to digital television in February.  Even though the commission has inundated networks with paid announcements for months, Martin considered it necessary to use additional taxpayer dollars to pay for the car and driver to bear slogans such as “Is Your TV Ready for Digital?”

Your thoughts?

http://www.cagw.org/site/PageServer?pagename=news_porkerofthemonth

climberaxe · Accepted Answer

Why we needed Digital is still beyond me.....

T-Bone · Answer

To answer your question;

You put your message where the most amount of people will see it, putting $355,000 on a race car will be seen by more people more often than millions spent on TV ads on various networks.  I say its a good investment.

Anna P · Answer

This has cost about $40 milliion total, I believe.  I believe the Commerce Department probably runs the program.

Anonymous · Answer

The change needs to be advertised so that people know about it.

NASCAR gets huge ratings.  It's very popular and lots of people watch.

Seems reasonable to me.

Anonymous · Answer

YOU MAY BE RIGHT...NASCAR FANS CAN BARELY READ TO BEGIN WITH...MOST THINK A DIGITAL TV IS ONE THAT HAS NO REMOTE...YOU KNOW THE KIND YOU HAVE TO USE YOUR "DIGITS" TO TURN UP THE VOLUME  OR CHANGE CHANNELS...ON THE OTHER HAND SINCE ALMOST ALL OF THEM CAN READ THE CAR SPONSORS LOGOS MAYBE IT MIGHT GET THROUGH TO THEM...WE WILL SEE

Is using tax dollars to sponsor a NASCAR driver to advertise the switch to digital telivision wise?

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