Help with Marketing question!!!?
Describe an example of a new product or service that it is targeted at the college student market. Using the concept testing, describe how you would conduct a concept test for this product or service.
Describe an example of a new product or service that it is targeted at the college student market. Using the concept testing, describe how you would conduct a concept test for this product or service.
Anonymous
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I think it's your homework. You should try to do your own research rather then posting your questions here. Anyways here is some information. It might help you/
On Campus Advertising has access to college newspaper placements nationwide.
Generation Y is also known as Generation ME. This stands for millennials but also for the individual's strong concept of self. One of the first questions this generation is characterized as asking in all interactions is "what's in it for me?"
As a marketer, you must be prepared to tell this market of buyers how they can personally benefit from using your product or service. Luckily, college newspaper advertising is the perfect media. Not only are 82 percent of students reading their campus paper as i mentioned, but it is an entire media outlet dedicated to these young people. The campus paper is full of interesting facts that directly impact their college life.