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I'm after a marketing based book for reading and leisure. What do u recommend?
PS. Not a textbook aimed for students studying marketing, just any book with a story or whatever which includes some marketing.
Thanks for reading
3 Answers
- 1 decade agoFavorite Answer
try "All Marketers are all liars" by Seth Godin. He is a very entertaining writer and is considered an expert in the field
- Anonymous1 decade ago
Interesting answer of And Death Came Third. It's mostly about networking but it's a very good book on the subject. I know Andy Lopata, one of the co-authors, personally and he's a really sound guy.
How to Get Rich by Felix Dennis is a good read and his approach to marketing some of his businesses is interesting.
Source(s): Both books available here - http://astore.amazon.co.uk/wwwparrexcell-21?node=1...