Is this whistleblowing, or . . .?

You have to have a basically honest culture for whistle blowers to succeed. No one listened in the Madoff case either. I think GW knew and appointed to powerful positions some greedy, rich crooks or narcissists. How ironic it is that our country was taken down by its own government, not the terrorists who threatened to ruin our economy The selfish, stingy right are more dangerous to us than bin Ladin. I believe over the last 69 years the liberals have proved to be the more honest and honorable than the right wing "believers".

Unfortunately, a lot of companies operate this way even if they mince it with nice words.

This way is "sell our product, even if you have to lie about it." It's not a completely new phenomenon nor will it be the last.