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A question for coffee roasters. Do you know why Starbucks over roasts all their coffee?

Having roasted coffee for some years now, I am always amazed that the coffee beans offered by Starbucks (Also known as *$'s and Charbucks by many home-roasters) is always roasted to the darkest possible degree. Most of their coffee tastes BURNT. Do any of you other coffee roasters know why or understand why they do this?

Sorry, but to me when you roast the Beans that dark you have lost the uniqueness of that origin. Your thoughts on that?

2 Answers

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  • Anonymous
    1 decade ago
    Favorite Answer

    I've been trying to answer that question for nearly 10 years. I stopped drinking their coffee and roasted and grinding my own at home. And, people still buy that crap like it doesn't taste like metallic ash, just because it has the starbucks label on it.

    People are sheep.

  • Anonymous
    5 years ago

    Because it is easier to burn the beans and have exactly the same charred flavor than to bother with different tastes.

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