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To Coffee Roasters. Why does Starbucks over roast their coffee beans?

Having roasted coffee for some years now, I am always amazed that the coffee beans offered by Starbucks (Also known as *$'s and Charbucks by many home-roasters) is always roasted to the darkest possible degree. Most of their coffee tastes BURNT. Do any of you other coffee roasters know why or understand why they do this?

Sorry, but to me when you roast the Beans that dark you have lost the uniqueness of that origin. Your thoughts on that?

4 Answers

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  • 1 decade ago
    Favorite Answer

    Actually, your last sentence answers the question.

    A light roast allows the subtle flavors of the bean to show through. As beans from the same place will taste slightly different from year to year (yet alone all the different places they get them from), blending and roasting dark helps get rid of those subtle flavors for a controllable "uniform" flavor. The idea is that the coffee in Chicago will taste exactly like that in New York.

    I'd rather go to a small coffee shop that has a unique taste than go to a coffee equivalent of McDonald's.

  • 5 years ago

    I've been trying to answer that question for nearly 10 years. I stopped drinking their coffee and roasted and grinding my own at home. And, people still buy that crap like it doesn't taste like metallic ash, just because it has the starbucks label on it. People are sheep.

    For the best answers, search on this site https://smarturl.im/aDKdT

  • 1 decade ago

    Because it is easier to burn the beans and have exactly the same charred flavor than to bother with different tastes.

  • Anonymous
    1 decade ago

    Because roasting them correctly requires skill and dedication along with proper employee training and that is too expensive....

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