In 1936 Buick made the car model called the Century,why was it called the century ,first correct answer gets?

The model name Century came about when Buick was designing its first production automobile capable of reaching a speed of 100 mph. The division needed to come up with a name. One of the Buick executives had returned from a recent trip to the British isles and told the other executives that the British referred to going 100 mph as "doing the century". The executives liked the Century name and it stuck.