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Who the hell is supervising the Toyota Technology ads?

You'll know what I'm talking about if you've watched a featured YouTube video lately. It's the ad talking about converting "kinetic energy generated during braking" into electricity. Brakes generate HEAT through friction from the discs as they stop the car. NOT kinetic energy.

Does Toyota think people are stupid or something and just throwing around science is enough to convince people?

3 Answers

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  • 1 decade ago
    Favorite Answer

    I was wondering the same thing. What the hell braking had to do with kinetic energy

  • 1 decade ago

    "Kinetic energy braking" has been around for years. Diesel and electric locomotives have used it for years and call it "Dynamic braking". But it does no good for emergency stops. But for an electric powered car that already has electric motors at all wheels it would be marginally successful when used in conjunction with fly by wire brakes. It just boils down to one more thing to have to keep fixed or go wrong.

  • Anonymous
    1 decade ago

    they will try anything to cover bad design and workmanship. more recalls than any other make. yes people are stupid.

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