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Are the days of negotiating for a deep discount on new car prices over?

The guidelines given on the Internet all say to offer between 3% to 7% over dealer invoice, that only amounts to at most a 5% savings over the MSRP. It's been a long time since I've negotiated for a car as our family keeps them a very long time but the last two I wrangled them to 16% off the MSRP and it used to be you could usually expect 10% unless you were inept at negotiations. But my conversations with salesmen and research seems to indicate the manufacturers are bypassing the traditional dealer model much as the airline industry did to travel agents and aren't offering as many retroactive incentives to volume sales which encouraged the below cost bargaining. Is it still possible to negotiate below cost pricing? or is it just that business managers are now more risk averse?

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  • 8 years ago
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    It's difficult to negotiate great deals on new cars anymore --- unless the manufacturer is already offering incentives such as rebates, bonuses, low interest loans, and special leases -- which happens every month.

    You just have to know which makes, models, and styles have incentives this month. There are great deals right now on 2013 models as new 2014 models come out, without the need for negotiation. It's easy in these cases to get a price that is below dealer's cost --- because it's not the dealer's money being offered. It's a whole new world when it comes to buying new cars.

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