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? asked in News & EventsMedia & Journalism · 7 years ago

Do advertisers have the *RIGHT* to create brand representatives that they feel truly enhance the brand?

Should they just use skinny, blond, blue eyed girls? Do you feel like they discriminate by gender, race, ethnicity, weight etc.

Im really wondering about other people opinions about it.

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Have you read this article??

http://www.cnn.com/2013/12/04/living/gap-ad-sikh-i...

Update:

what does 'go for the look' really mean and how do you think companies risk discrimination to achieve it?

Update 2:

there are so many factors to think about, like some commercials discriminate againt woman, or biracial families or etc

1 Answer

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  • 7 years ago
    Favorite Answer

    Why would they not have the right to use whomever they want? If their choice sucks then too bad for them

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