How can I put the systems in place for Social media to track the ROI?

Be honest: is your business actually getting anything out of its social media presence?

Harsh question? Maybe so.

But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media.

In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data.

If you’re struggling with social ROI yourself, we totally get it.

Measuring the return on metrics such as engagement rate or customer satisfaction often feels like a guessing game.

Besides, not everything you do on social media translates directly into dollars and cents.

Yet at the same time, businesses need to be held accountable for the time and resources that go into their social efforts.

That’s why we put together this guide to help social marketers determine and define social media ROI based on their unique online presence once and for all.

Why social media ROI matters

To skeptics, social media has the reputation of being a total time-sink.

Sure, it’s true that businesses can pour hours upon hours into their society without seeing much in return beyond a few vanity metrics.

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