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Mention what is an effective PPC keyword should be like?
2 Answers
- 1 year agoFavorite Answer
Relevant : List out the targeted keywords
Exhaustive : Apart from most popular keywords it should include the “long tail of search”
Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting
- 1 year ago
An effective PPC keyword list should be: Relevant – Of course,
you don't want to be paying for Web traffic that has nothing to do with your business. You want to find targeted keywords that will lead to a higher PPC click-through rate, effective cost per click, and increased profits.
