Since Jeep Cherokee is being renamed to be more sensitive, which name should we pick for the model?

I would rename it Jubilee 

The all new Jeep "indigenous non gender specific native american"

Naturally the price will have to be raised by several thousand dollars to cover the cost of the massive emblem that will run the entire length of the jeep.

the eskimo........................

Red people people cannot be mascots; Black people and Red people cannot be mascots----White people only can  be mascots?  Therefore honor it with  the name Viking or Celtic.

I'd name it the Jeep Squaw!

The JEEP TITANIC!!!! It USUALLYY SINKS in the RATINGS! 

I had a 2000 Cherokee the quality was terrible even over looking the 19th century engineering.

I would suggest maybe Tumbledown or considering it’s now half Italian maybe Spezzato.

When auto makers choose names, they look for names that sound powerful, authoritive, and trustworthy. They certainly do not do it to degrade or humiliate anyone. It is the same for sports teams.

How about a "powderpuff?  Since the owners are being sissies.

the eek jeep because yay me