Why are oreo cookie doublestuf's spelled doublestuf shouldn't it be doublestuffs?

ibu guru2008-05-15T09:16:36Z

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"doublestuff" would be the proper spelling, except that is not trademarkable, so they created a distinctive term which Nabisco can trademark and use exclusively. It's the same reason there are 2 "X's" in Exxon.

halfbloodprincess2008-05-15T16:22:37Z

You cannot trademark a word. Because, if you did, anytime someone printed the word they would have to pay royalties. So, they misspell it in order to get around it.

But yes, it should be doublestuff

Joe_know_it_all2008-05-15T16:14:56Z

so they could save 2 million dollars not printing the extra letter on all the packages.

TX2step2008-05-15T16:28:23Z

how about oreo doublestuffi ? or doublestuffed?

Rehana B2008-05-15T18:42:22Z

I think it should be doublestuffed. But, who really cares. Just eat it and enjoy.

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