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"doublestuff" would be the proper spelling, except that is not trademarkable, so they created a distinctive term which Nabisco can trademark and use exclusively. It's the same reason there are 2 "X's" in Exxon.
halfbloodprincess
You cannot trademark a word. Because, if you did, anytime someone printed the word they would have to pay royalties. So, they misspell it in order to get around it.
But yes, it should be doublestuff
Joe_know_it_all
so they could save 2 million dollars not printing the extra letter on all the packages.
TX2step
how about oreo doublestuffi ? or doublestuffed?
Rehana B
I think it should be doublestuffed. But, who really cares. Just eat it and enjoy.