Your opinion, quickly? Word association?

I'm working on the names for the two organizations in my book, and I want your opinion.

The groups both go by acronyms. One is ULF and the other is HOBS.

One is good and one is evil. Not knowing what the letters stand for, which do you think would be which?

Thanks, everyone.

Gretchen S2010-02-10T19:00:06Z

Favorite Answer

"ULF" strikes me as sinister somehow, and "HOBS" as neutral.

?2010-02-10T19:05:03Z

Ulf has been used before, and it was a good organization.
HOBS embodies evil.

.2010-02-10T19:02:16Z

ULF is good - sounds like elf.
HOBS is evil - sounds like a hobgoblin :P

techno-not2010-02-10T19:03:28Z

First impulse was that ULF was "good" and HOBS was like "hobgoblins"- bad

Another view is that ULF is reminiscent of WTF (bad), and HOBS also reminds me of Hobbits- "good"