HOW MANY PEOPLE ARE EMPLOYED TO COUNT THE NUMBER OF PEOPLE WHO WATCHED THE SUPER BOWL?
WERE THEY THE SAME PEOPLE WHO SELL TIME AND SPACE ON TV SHOWS?
WERE THEY THE SAME PEOPLE WHO SELL TIME AND SPACE ON TV SHOWS?
burtlikko
Favorite Answer
A computer did this, genius, counting the number of scans on the bar codes for the tickets.
Mike
The Nielsen ratings use a sample audience and then they extrapolate the result across the country.
My sister is a Nielsen rater. She has a "set meter" on her tv that sends info to Nielsen on what she is watching. Nielsen takes into consideration her demographic, and then makes a judgement on how many similar demographics are watching the same show.
The same method is used in political polling. A handful of people are asked who they are voting for and the results are extrapolated.
Anonymous
0. They count the number of ticket scans or the number of times the turnstiles turned
David R
0 - the tv companies employ people to do stats for all tv programs not just the SB anyways most of its done electronically