Why do companies advertise to "hipsters" ?

For example, nearly all McDonald's ads will show the typical politically correct group of friends... The black guy, the Asian girl and the half black girl with the puffy hair ( and maybe a goofy looking white guy/girl with red hair and thick rimmed glasses )...

Most "hipster" types are either unemployed and broke or are barely getting by from their parents hard work. Why would any company want to target an audience of mostly odd/ugly people who have no money ?

Anonymous2014-04-22T07:16:59Z

"hipster" is the trendy thing now. Who knows why?? I don't know but it seems pointless, today all you see now is teens and pre-teens with rimmed glasses trying to look "hip" or "in". Or worse comes to worse they have to wear 3D glasses with the shades poked out.
But apparently, if you aren't "hipster" or "trendy" then some parts of society shuts you out i guess.

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Nick2014-04-22T07:12:11Z

Because it's the most common subcutlture at the moment, just as the scene kids were two or three years ago

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?2014-04-22T06:04:15Z

You want to know why they target cheap food to people who , by your own definition, are broke?

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