katiya
Same reason oranges don't taste like marmalade.
Fresh fruit vs. dried fruit + sugar.
ckngbbbls
the figs in the cookies have been dried.
Nana Lamb
they are not cooked in syrup! they are just dehydrated and packaged.
CB
A fig needs to be dehydrated for it to get the fig newton taste.
D.E.B.S.
They aren't processed with all the added sugar and preservatives.