Laminate, dados and router problems?

Hi

I'm currently trying to make some 3/4 dados in a piece of laminate (see link below) and I'm having A LOT of problems while making a slot that is about slightly more than 1/2 inch deep. I'm using a dewalt router with some bits (see link), I have tried adjusting the speed from from 4.5 to 6 (27000 rpm), BUT I still get the same results. The router either skips from the guide or just makes a horrible screaching noise. I though it might be the orientation of how Im feeding the router but this is compressed wood particle which has the same grain direction from my prespective.

In general I need some advice on how I can make this process a lot easier. Also I'm taking a 1/2 inch deep cut all at once and I have tried taking less material but I still get the same problems.

What I'm cutting:
https://www.lowes.com/pd/97-in-L-x-0-75-in-H-x-11-75-in-D-Thermally-Fused-Laminate-Wall-Mounted-Shelving/50386830?cm_mmc=shp-_-c-_-prd-_-dcr-_-google-_-lia-_-232-_-shelving-_-50386830-_-0&store_code=1852&placeholder=null&gclid=Cj0KCQjwudb3BRC9ARIsAEa-vUs4YMg8Nat1zIeDNcfMJUJxKQiaCRw_iwlmPUVSeozVMhK-IJ9ooLsaAlFzEALw_wcB&gclsrc=aw.ds

Router bits:
https://www.amazon.com/35-ROUTER-BIT-SET-ALUMINUM/dp/B001OBQ88C/ref=sr_1_13?dchild=1&keywords=router+bit+set&qid=1593233700&sr=8-13

2017-04-11T00:37:33.809Z