Why don't they show hot scantily clad guys in motorcycle ads?

because guys don't look hot with out their leather pants and chaps. We look real slim in our leather pants, but when we take them off, that big old beer belly come out of hiding. ugggh!

Men are not as secure as women are. A man would have a problem looking at Ad's with a half naked men in them. Where as women have an appreciation for other women. At the same time there are more men buying things like motorcycles. We could also ask the question why the sunshine boy isn't the last page of the paper as opposed to the sunshine girl. Don't worry ladies we still have the firemen calenders!!

Because the male figure is a disgusting thing, even the best looking men look disgusting when they are scantily clad.

Evolution has made men for Utility, mens bodies are not made for looks they are made for function.

Women have evolved for looks, to attract men.

Therefore; Women are more appealing (even to other women) than men are. look at the magazine rack the next time your in a bookstore, all the mens and womens mags have the same thing in common- scantily clad females on the cover.

Because real men ride motorcycles not scantily clad gays ..oops...guys

Because most motorcycle ads have men as a target audience.

Because the advertising is geared toward the biggest part of the population who buy motorcycles, and those people are men.

Because in what we call the 21st Century, there is still inequality taking place. Most of the time, only females are regarded as sex objets

Because they are trying to sell motorcycles to men. Most men want to see girls on their bikes, not guys. They are just trying to sell to their main demographic.

The advertisers target audience is typically male, that is a way to capture the attention of their target audience.

Because guys write it and they want to see hott chicks on the bikes