why did audi bought lamborghini?

they want the technology, they want the brand, the want the economy of scale, they want the market share, they think it is a profitable thing to do, they want to elimite competition, they want to consolidate their position, they think this add value to their business etc. The same reasons other companies takeover others.

Technically, VW owns just Audi, Skoda, Seat, Lamborghini, Bugatti and Bentley. Porsche is cooperating with VW group, because it is kind of family business - F. Porsche is F. Piech's (ex-VW CEO)grand grand father.

VW group bought Lamborghini because it was almost in ruins. F. Piech was reacting fast and bought the company. This act was quite cleaver, because VW didn't payed that much. And why did VW buy Lamborghini? It makes the VW group more exclusive and it helped Lamborghini a lot as well.

I think VW (Audi) doesn't feel rich, they are just wise.

Audi owns Lamborghini. n Volkswagen owns Audi n Bentley. then technically conversing Volkswagen owns Audi,Bentley and Lamborghini.. Porsche owns a huge proportion in Volkswagen.

actually, volkswagen owns audi, skoda, and lamborghini, and they bought lamborghini in 1997. Of course, it was to make more money, but they kept the lamborghini tradition alive. still the same beautiful yellow cars.

Technically, VW owns Lamborghini, because they own Audi, as well as Porsche and others.