Can anybody help me to promote a web-site?

"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Webs...

Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml

CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/...

Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs...

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

SEO for Google http://www.powerhomebiz.com/052006/google.htm

SEO for Yahoo! http://www.powerhomebiz.com/052006/yahoo.htm

SEO for MSN http://www.powerhomebiz.com/052006/msn.htm

Tying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html

http://i-newswire.com/

http://www.24-7pressrelease.com/

http://www.pressbox.co.uk/cgi-bin/links/add.cgi

http://www.pr.com/press-releases

http://www.prfree.com/

http://www.clickpress.com/releases/index.shtml

http://www.theopenpress.com/

http://www.przoom.com/

http://www.prweb.com/

http://www.newswiretoday.com/

http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCU...

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com/

Google Base http://base.google.com/

Classifieds for Free http://www.classifiedsforfree.com/...

Text Link Exchange http://www.txtswap.com/

Recycler.com http://www.recycler.com/

Yahoo Classifieds http://classifieds.yahoo.com/

US Free Ads http://www.usfreeads.com/

There are various free ways to promote your website:

1. Join forums that deal with your subject matter and use it to your advantage by answering questions and/or offering comments to establish yourself as an "expert" in your field, and using a signature with links to your website.

2. Submit your website to the various search engine directories for inclusion, such as (to name a few):

http://www.websquash.com/cgi-bin/search/search.pl?...

http://www.exactseek.com/add.html

http://www.google.com/addurl/?continue=/addurl

http://www.altavista.com/

http://www.dogpile.com/

http://www.entireweb.com/free_submission/

3. Some interesting reading here on self-promotion, although this one is a bit dated, it still has some good info here: http://selfpromotion.com/

4. Find a few websites that are not direct competition, but related in subject, and ask if they would place a link on their site. Worse that can happen is they say "no". Perhaps exchange links then.

5. In your meta keywords, choose keywords and key phrases that you think someone would type into Google or MSN search areas.

5. Have good content utilizing those key words and phrases throughout but keeping it easy to read and understand.

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For Web based promotion here is a resource for you. There is great stuff in the blog.

http://www.seo-web-consulting.com/

Want to Set Your Own Price for Advertising?

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For more information please visit http://marketingdreamz.tripod.com/

Partner? Just for marketing advice....

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