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Louis Vuitton (August 4, 1821-February 27, 1892) designed and manufactured luggage in Paris during the second half of the nineteenth century. One hundred years later, Vuitton's signature leathergoods are now a status symbol around the globe and are highly regarded in the fashion world. The Louis Vuitton "monogram canvas" design can be considered the very first designer label on a product (the first in the contemporary sense), as it was created in 1896 with the intent of preventing counterfeiting. Unfortunately, Louis Vuitton has become the most counterfeited brand in fashion history: just over 1% of all "Louis Vuitton"-branded items are not counterfeit. Ironically, the Monogram Canvas that is so counterfeited and famous was not created until after Louis Vuitton's death, when it was created by his son, Georges.

Vuitton was born in Anchay, Jura, France (now part of the commune of Lavans-sur-Valouse). He moved from his hometown of Anchay in 1835 at the age of fourteen. Two years later, he arrived in Paris and apprenticed for luggage- and trunk-maker Monsieur Marechal. In 1854, he opened his own store in Paris.

The modern Louis Vuitton company has carefully cultivated a celebrity following and has used famous models and actresses in its marketing campaigns, most notably Uma Thurman whose "sophisticated yet unpredictable image" was a supposed reflection of the Vuitton brand. Other models and actresses who have lent their name to the Louis Vuitton line include Jennifer Lopez, Scarlett Johansson, Chloe Sevigny, and Christina Ricci and more recently, models Gisele Bundchen, Kate Moss and Naomi Campbell. All have appeared in ads and commercials for the line. Hayden Christensen has also appeared as model for the company's luggage and prêt-à-porter lines.

Vuitton bags and purses have a considerable list of celebrity adherents who proudly display their Monogram Canvas items. Asia's songbird Regine Velasquez, Ashley Tisdale, Vanessa Anne Hudgens, Lindsay Lohan, Jessica and Ashlee Simpson, Paris and Nicky Hilton, Nicole Richie, Angelina Jolie, Siti Nurhaliza, Ayumi Hamasaki, Anna Kournikova, Pamela Anderson, Carmen Electra, Denise Richards, Katharine McPhee and Amisha Patel can all be seen with multiple Vuitton accessories.

The Vuitton collection of bags and purses has also created a cult-like following among consumers. Owners of the bags and purses proudly display the logo and designs and refer to the products as “Louis”. The cult following by both celebrities and ordinary consumers has elevated the Louis Vuitton brand to the foremost position in accessory design alongside houses such as Gucci, Prada and Hermès.

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