I need creative ideas for my graduation project in marketing, if you're feeling creative, click here!?

I need a creative idea for my graduation project. I'm a college student, studying marketing, consumer behavior, brand management, advertising and promotion, etc..

My graduation project is basically doing a marketing plan for a new idea, product, or service; "preferably but not necessarily" to be implemented in a 3rd world country. it is about 100 to 200 pages, involving consumer behavior topics, brand management issues, and marketing mix elements (product, pricing, place, promotion)... It is only a marketing plan, not a full business plan, which means that accounting or finance issues are not needed.

Let's see how creative Yahoo! surfers are! :D

Thanks in advance :)