Strange Soda?

Josta! It was good, too!

http://www.murrayhead.com/josta/jostaw.html

QUOTED:

Why did it fail?

Good question. It isn't like it was a short-lived concoction like Pepsi Blue, which I recall lasted for about 10 months. Josta was around for about 3 or 4 years, so you'd think it'd have had the chance to become well established.

The thing is, as I recall, even after a couple years it was only available in 20oz bottles in my area. No 2-liter bottles, no 6- or 12-packs. Just individual little bottles. I wasn't rich back then, so even though I adored it, I couldn't afford to buy as much as if it were available in more cost-effective containers.

Pepsi had set expectations that couldn't possibly be met if they didn't distribute the full lineup to all markets. There also was no diet version. That excludes a large portion of the market from even considering trying it.

A Pepsi VP has told me that they spent less to market Josta than they did on the rest of their lineup. Uhh, what did they think would happen?

I've also heard that Josta was reformulated as a citrus beverage and sold in Philadelphia sometime in 2002. It again failed.

DUH... Don't change the formula! We LOVE the old Josta, but nobody I know has even heard of it. You can't sell what people don't try. Ah well.

Jasta Soda

This Site Might Help You.

RE:

Strange Soda?

Does anyone remember a soda that had a jaguar or black panther emblem, it was called Jasta or something like that? I'd really like to know more about it and why they stopped selling/making it.

Dr Thunder Sprite Remix

Here is a recipe for Josta

Making Josta Reborn

Required items

20oz Pepsi

20oz SoBe Dragon

10oz Bawls

16oz or bigger measuring cup

1oz measuring cup

drinking cup or spare bottle

Optional Printed Josta Reborn label

Process

Carefully and slowly open the Pepsi being as careful as possible not to cause more bubbles than necessary.

Bring bottle to the edge of the larger measuring cup and rest it on the edge, tipping it slowly and empty out 7.7 Ounces of the Pepsi. gently set the Pepsi bottle down when done.

Empty the 7.7 ounces of pepsi in to the drinking cup or spare bottle. You may consume this now so you dont waste good cola.

Open the SoBe Dragon and pour 6.7 ounces in to the large measuring cup.

Open the bawls and measure out 1 ounce in to the small measuring cup and then add it to the 6.7 ounces of SoBe Dragon.

Gently pick up the partial Pepsi Bottle and tip it at a 45 degree angle. In the other hand, pick up the measuring cup with the Sobe and Bawls mixand rest it on the Pepsi Bottles opening.

SLOWLY pour the Sobe and Bawls mix in to the Pepsi Bottle allowing it to trickle down the inside surface of the bottle. If you do it right it should take you about 10 to 15 seconds to finish, and there should be NO bubbles being provoked form the Pepsi from the very slow speed at which the liquids meet.

Put down the now empty measuring cup and gently place and tighten the cap back to the Pepsi Bottle.

Carefully, slowly, and gently tip the closed bottle back and forth to ensure and even mixture.

Optionally apply label if youd like.

For best results, put it in the fridge for a few hours. this will allow the beverage to chill and build up a little carbonation. a bottle that remains in the fridge over night will have nearly the same pressure feeling when squeezing it as an unopened bottle of soda.

ENJOY!

Original Josta Ingredients List Compared: "(yes)" indicates its in Josta Reborn.

Carbonated Water (yes)

High Frutose Corn Syrup/or Sugar (yes)

Natural Flavors (yes) - (With Guarana Extract (yes!))

Carel Color (yes)

Phosphoric Acid (yes)

Citric Acid (yes)

Potassium Citrate

Potassium Benzoate (preserves freshness) (Josta Reborn has some Sodium Benzoate as a preservative in the Bawls Guarana drink)

Caffeine (yes!)

Red 40 (Josta Reborn gets its color from Fruit Extract in the SoBe Dragon drink)

Calcium Disodium Edta (to protect flavor)

Blue 1

http://josta.mervernation.com/how.html

does sound strange, never heard of it! Sorry

I want to ask the same question as the op.

It contained opium

never hear ed!!!! is it from america???