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Why are television ads/commercial breaks broadcast at twice the volume of the programme you are watching?

I get annoyed at this. One ad breaks approach, I have to lower the volume, for fear of being deafened, or disturbing others.

Why do they do this?

Update:

Well I think this "marketing" technique should be made illegal. Volume should be normalised on every channel.

4 Answers

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  • edie
    Lv 7
    1 decade ago
    Favorite Answer

    .it something like there is a volume level allowed and the commercials reach it while programming is lowered because some of the parts in the show may reach a higher volume. i hit the mute button when they are obnoxious.

  • 1 decade ago

    They do this to get your attention. So if you are the kind of person that goes to the refrigerator to get a snake during the commercial, you'll still be able to hear the ad. It's a marketing technique plain and simple

    Source(s): Personal Opinion
  • Anonymous
    1 decade ago

    that's the difference between local channels and network channels. On some network channels during commercial breaks a local channel will, on occasion, provide a reminder of the local news as well as its affiliation with that specific network channel. May not sound like the truth, but it is. May not be the "best answer" either, but it is the correct answer...

  • 1 decade ago

    really I agree with you. ticks me off too. They think just because we are getting up to get a snake and go pee that we need to be able to hear the commercial. Well I for one like to go pee alone!!!

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