Legality of Mobile Phone Contests That Television Shows Offer.?

Dear Lawyers..

When television shows such as 1 vs. 100 offer viewers with mobile devices opportunities to win $10,000 Dollars for "Guessing" which of the five people (shadowed and unseeable) is "Holding the Cash" and mobile phone users can vote up to ten times. Doesn't this fall into lottery laws of the states? And aren't there limits to the profitability of lottery schemes?

The concept lacks any conceivable strategy, is based solely on chance.

at .99 cents each vote, for a maximum potential of 10 votes at $9.9. If you have 3 million viewers and 10% vote at least twice, thats 1.98 x 300,000 = 594,000 dollars of revenue the phone company makes then splits with the television show either in profit share or advertising commission..

I F'ing hate the oligopoly of mobile phone companies.. and I'd like to challange the greedy pricks praying on the ever growing pool of ignorant fools spending their money on this.

Any thoughts on the possibility of challenging this?