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When and why did "Rice A Roni" become the San Francisco treat?
I always thought it was strange during the commercial for the side dish "Rice A Roni", that the announcer said "Rice A Roni, the San Francisco Treat". I was wondering when they started calling it that and why?
2 Answers
- Desi ChefLv 71 decade agoFavorite Answer
Great Question!
This is very interesting! Read the article from their website:
They tell you the entire history and how they associate the product with SF/Cable cars.
- Anonymous1 decade ago
The history of Rice a Roni states it was first made in San Francisco by an Italian family. The slogan references the point of origin.
Source(s): http://en.wikipedia.org/wiki/Rice-A-Roni