Do TV advertisers really think that I'm going to buy Ziploc Bags after forcing me to watch 10 commercials?

Advertising isn't just directed at the person watching the actual ad. Take you, for instance. You got pissed off enough by those ads to post a question/observation on this site. It was an original enough question that I clicked on it to read your "Journeyman" story. While I didn't see all those ads, the very fact that there were multiple ads for the product throughout an hour-long show tells me that they have some new product out that they're shilling. Now, with Ziploc on my mind, the next time I'm at the store, I might stop by the plastic baggie section to see what the super-exciting baggie news is all about.

While I never saw the offending ads, they still reached me...at he expense of pissing you off.

Advertising hasn't caught up with the technology.

Right now, they are using the same tactics that work on TV, but that just doesn't work in the more on-demand world of the internet. If anything, it drives customers away, as you said.

In the near future, expect to see much more balanced and less annoying advertising in net TV. I'm not sure if that will be a good thing or a bad thing, but it will almost certainly be less annoying.

well iguess people are so busy now these days that they come in at random parts of shows. So they think they have like like...show the same thing over and over every commercial break to get the idea out. The only thing is that they play the good commercials once and the really boring ones like 84902842390842 times....it sucks i know but i guess we cant do anything

Actually, that is not the fault of ziploc. It's NBC and particularly the program you're watching that is placing the ads where they want them. Ziploc, would probably be upset to learn that their add was cycyled that many times during that hour when it could have been spread out.

The problem is that advertising is much more effective than you think it is.

I tend to think of myself as "ad proof", but an honest self examination of my preferences will show that ads still work on me.

Television is funded almost completely through advertisment. That is many millions of dollars of production costs being paid by the advertisments sold to the broadcasters. Viewers are not sending money to NBC to help pay contestants on "Deal or No Deal."

And advertisers mail out these fat checks only because advertising actually WORKS. It's really entertaining to think of advertisers as being stupid--but they aren't. There is data to prove ads work.

Turns out we're the dumb ones... What are we thinking?

Check Wal-Mart

gahh i HATE when that happens! your just like sitting there watching ur favorite show and then like 50 bajillion commercials come on and like half of them are repeated.

let me tell you, i probably wont buy THEIR product after they forced me to watch their commercial like 745987095724985720975 times. lol

if only we had a universal remote.

we could fast forward through anything.

*sigh*

LOL. i always think the same thing. after a few times of seeing the same frickin comercial over and over i really dont want to see the darn product in my house! jeez, youd think that they might see a point in being subtle!

they wanted you to think about Ziploc bags and you are. you might not buy them but you are still talking about them and that might remind others they need to buy some.

Are you really going to waste your money on those cheap winn dixie bags that don't even have a color lock seal???