New real estate web site?

You have a nice site. While there are several items that affect the search engine ranking of a website, the most important item is textual content. The content must include specific keywords and keyphrases that attract targeted visitors to your site. You should do extensive keyword research to try to determine which terms people enter in the search engines to locate sites like yours.

Your site must also have links pointing to it from other relevant / complimentary webistes. These links will increase the popularity (so to speak) of your site in the eyes of the search engines. Many people will promote the 'old' way of obtaining these links, but things have changed in recent months. The best way to obtain these links is to have good content. Other website owners will want to place a link to your site for the benefit of their visitors.

Make sure you adveritse your site on all your correspondence (letterhead, business cards), as well as obtain listings in the online yellow pages, and real estate specific directories. Submit your site to dmoz.org and Yahoo (it is not necessary to submit to search engines as they will find your site eventually).

It takes time to achieve higher rankings. I typically expect a site to see a significant increase after 6 months.

I'd suggest article marketing and a blog.

You may also create some communities on-line that may direct traffic to your website.

Have fun !

I work as an SEO/ SEM professional and contract myself to websites in need of a consultant.

Please feel free to contact me for a quote or other questions.

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