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Marketing Demographic segmentation?
Demographic variable provide an explanation what it is please! how would you use it
2 Answers
- Anonymous1 decade agoFavorite Answer
It is when you segment (divide, seperate, etc.) demographic traits of a market into specific groups. Example:
Demographic A - Asian American Males, Age 21-35, Income $80,000 - $250,000
Demographic B - Caucasian Females, Age, 18-21, Baptist, Income $20,000 - $60,000
These are segmented markets with variables. Different demographic data basically.