Who or what persona is pictured in the Starbucks sign?

1971 - 1987

"Terry [Heckler] also poured over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store’s original name, Starbucks Coffee, Tea, and Spice. That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself." [pg. 33]

1986 - 1987

"Our logo reflected the emphasis on speed. The Il Giornale name was inscribed in a green circle that surrounded a head of Mercury, the swift messenger god." [pg. 88] (Note: Please excuse the poor condition of the Il Giornale logo. I scanned the image from a many times photocopied memo from Il Giornarle letterhead.)

1987 - 1992

"To symbolize the melding of the two companies [Il Giornarle and Starbucks] and two cultures, Terry [Heckler] came up with a design that merged the two logos. We kept the Starbucks siren with her starred crown, but made her more contemporary. We dropped the tradition-bound brown, and changed the logo’s color to Il Giornarle’s more affirming green." [pg. 108]

1992 - today

"In 1992 we also asked Terry Heckler to revise our logo: She stayed mostly the same but lost her navel." [pg. 309]

The Starbucks logo shows a green band with 2 stars and a crowned Siren in the center of the logo. It is strange but attractive and very well recognized.

just the starbucks mermaid, its been altered a couple times over the years

It's supposed to be a mermaid. They used to show her whole body, but she was topless and the "big guys" deemed it inappropriate. Now you just see her head.

I think it's just a spring clean for the May Queen

is she a blond? Uh, Britney Spears. Nope, wrong drink. Paris Hilton? Nah. Still wrong drink, although they do have coffee at the Hilton. I'm getting warmer. gotta be Maria Sharapova. Close?

She's a twin tailed siren from Greek mythology

a mermaid

http://code0range.net/files/images/dwyerlogo-997.p...

As far as I know it is a mermaid.

Well...we did sign a confidentiality agreement, but I will tell you, in the strictest confidence, that it is me. The changes have to do with age and plastic surgeries.