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Anonymous

I need a practical major to pair with marketing?

I came into UGA with a years worth of credit hours, so I have room to get a double major/dual degree in four years. I really want to get into sales so I figured Marketing would be a solid choice. I also want to give myself more, well, marketability, in getting a job after school. What would be the best compliment for marketing? I understand that it depends on what I want to sell after college somewhat, i.e. biology and chem for medical stuff, psychology if i wanted to represent some companies in that sector, but I'm really looking for something a bit broader than that.

For instance, Real Estate? What would be some career implications for that combination?

Also please consider these combos, as well as any other matches that strike you as advantageous.

Philosophy

Finance

Econ

Spanish

Psych

Real Estate

Classics

History

Physics

Religion

Speech Communication

I'm just looking for any ideas you might have. Thanks!

Update:

That is a good response. I'm already a pretty decent writer. I've published a little poetry, got 5s on my AP eng tests, editor in chief of lit mag, etc. but I feel like it's time to move on to something else. I still read voraciously but I don't write as much. Something I'm working on rectifying. But I do appreciate the advice you gave.

Update 2:

That is a good response. I'm already a pretty decent writer. I've published a little poetry, got 5s on my AP eng tests, editor in chief of lit mag, etc. but I feel like it's time to move on to something else. I still read voraciously but I don't write as much. Something I'm working on rectifying. But I do appreciate the advice you gave.

3 Answers

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  • 1 decade ago
    Favorite Answer

    The ones with which I am most familiar are the following:

    Finance: If you major in marketing and finance, consider yourself on either an executive or an entrepreneurial path. Finance will support your marketing basics with knowledge about how businesses operate, and will give you the math skills you need prior to pursuing an MBA.

    Speech Communication: You will learn from this presentation skills, and details on how best you can communicate with people. This is ideal if you want to go into direct sales, as presentation skills are essential there, or if you'd like to become a corporate trainer or recruiter.

    Psychology: Marketing and psychology can be paired in the academic world or the real world very well. Academics study how consumers respond to certain market trends, helping companies understand the changing needs and behaviors or consumers. Marketers can do the same working for a certain company, like Coca Cola, to survey or poll consumers to explore their feelings, and come up with tactics to influence their behavior. Note that marketing psychology applications may be limited to the largest of companies, so opportunities may be few and far between.

    Real estate: A degree in marketing and real estate can give you a great basis for a career in real estate, which is essentially entrepreneurship, or law later on down the line.

    Spanish: a degree in Spanish can be useful if you are fully bilingual and understand the nuances of the language. Marketing attempts to be subtle, and advertising needs to be witty, so Spanish alone without bilingual capabilities won't help much in a large ad firm. However, if you plan to work for a small company who advertises locally, and needs to translate ads, brochures and applications into Spanish, it can be invaluable and can increase your market value in that area.

    Another one you haven't noted is English. I guess classics might be the closest to that. Many types of marketers are primarily responsible for creating the "voice" of the company through press releases, writing web copy, brochures and other written materials. A strong writing background is a a must for a marketer.

    Also-- graphic design. Becoming a marketer who also has graphic design skills can add significant value to your resume in a pile of other resumes. Graphic designers are the artsy folks who create the concepts marketers have in mind to support the public image of their company. Many small companies and non-profits have a limited budget for marketing, so having both the marketing and graphic design skills is huge. This is not so terribly important when working for a large company, as they usually hire out graphic design and you focus on other core competencies, but it is always useful in this business to have graphic design/layout skills. You can also learn those aside from your major: just buy Adobe's Creative Suite and take a couple of classes.

    Good luck!!

  • 5 years ago

    Business Administration, Accounting, or Economics are the most obvious matches. Otherwise, it depends on what is offered at your school. You could double major in another area of interest, such as Real Estate, Risk Management, International Business, Entrepreneurship, etc. Just think about where you'd like to apply your finance knowledge. For example, if you want to work for an accounting firm, Accounting would be an obvious good choice. If you want to work internationally, International Business would help bridge that gap.

  • 1 decade ago

    Advertising goes well with marketing. It's a vital part, actually. It can determine success or failure of any market.

    Cheers!

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