What more do I need to add to this website?

You are using a template that makes it look like a scam. I would not trust it. Use something more professional. And sign up for macafee or scamfree or something so you can put their logo on your site so people wont be afraid to deal with money with you.

And on your homepage, put the google adwords off to the side. That screams 'this is not a real site'

also, the girl seems like she is posing. you want her to reflect confidence, because that is what you want in your customers.