trouble with pc game - football manager?

I've been trying to play Football Manager 2008 on my PC but i keep having the same problem. I have all the recommended requirements to run the game, and the first time I installed it, it ran fine. However when i went to play it the second time, it didn't work* so I had to uninstall/reinstall, which turned out to be fine as my saved game was still there when i reinstalled it. But when i went to play it a third time again I had to uninstall/reinstall. Any Help?

* What happens exactly is, I put the disk in, and nothing happens. So there's no short cut or anything, so I do a search in programme files to launch the game, but all it can show me is the data files, not anything to launch the game.