How To Set up Adgroups In Adwords Campaign?

"If anyone has any advice?"

This is a complex and deep topic and before you enable any campaigns, you should be **very sure** of what you're spending your money on. If you don't know, pay someone, it will save you lots of money in the long run. After revising amateur adWords campaign setups, I've provided superior results at $15/day (+- $300/mo) to campaigns that were previously exceeding $75/day (+- 2200/mo.)

That out of the way,

"I am Reviewing Guitar Courses ... If you put a keyword like guitar instruction video or beginner guitar course online."

These are good "starter keywords," but be sure to use the keyword tool for suggestions. The per-click cost will go up or down depending on the "quality" of the keyword: more specific keywords will cost you less than "broad" keywords. For example, "guitar" is about as broad as it gets, "guitar instruction video" is specific. Don't forget to include guitar instruction DVD, learn guitar, etc . . .

"Or is it better to have a bunch of keywords for one ADGROUP"

No. You need to do testing. At this point, you don't know WHAT will work, right? So you set up ads with 10-20 keyword combinations (maximum, I like to use 5-8) and assign those to a group. Choose the keywords terms so they are similar, example:

guitar instruction video

guitar instruction DVD

guitar instruction (maybe)

..... so on . . focusing on guitar and instruction)

Within that group you create maybe 6-10 ads. Let it run, figure out which ones are PERFORMING and which ones do not. Figure out why the performers perform, drop the bad ads, create variations of the performers.

Now create groups for learn guitar, other possible terms, and don't forget "guitar instruction reviews" which is REALLY your topic.

Fire up all your groups. Watch it for a month, a full month. Drop pause the groups that don't perform. Pause/delete the ads that don't perform. Figure out which ones perform and why.

"Does Beginner Guitar Course Online Have to Be in the AD itself?"

Not *directly*, and this is one of the most important things about adWords: the ad copy itself is a CALL TO ACTION. You develop it to compel the visitor to click the ad. The keywords assigned to the group are responsible for placement of the ad.

By "not directly" I mean that inherently, a search term entered means someone is searching for that thing. So your ad should be something *about* the keywords, but the keywords need not be in the ad.

A few other quick bits:

- Expensive keywords: Your "target" should be between .03-/.15 per click, if you are getting "not active/minimum .80" for a given keyword, the term is either too broad or the competition is very high. Real estate, for example, can be up to $20 per click. So don't just go ahead an pay .80 per click because you *think* it's an important keyword, be sure. Enter that term in Google. Does it bring up competing sites? It is relevant then. Is it worth the .80 to you? Maybe not - if you can bring in conversions from your other keywords, that .80 can go to other less expensive keywords, more for your dollar.

- Conversions: A conversion is an ad click that converts to a sale or contact. IT is WHY you are paying for adWords. Be sure to set up analytics at the same time, so you know what's going on, but the bottom line: it doesn't matter how much traffic comes to your site. If it doesn't convert to sales, it's a waste of money. Give it 3 months, no conversions, it's not working for you.

- Stay off the content network. The content network is where people have ads on their web sites, and it's BURIED with abuse (come to my site and click the ads, it makes me money.) Although this abuse is managed harshly by Google, a lot of people get away with it. Either set your content bid to .01 for content network, or turn it off completely (this is not where you'd expect, it's in account settings.)

Ray,

just like fast traffic machine that I got from http://tunde-doncornelius.blogspot.com/, is Adwords that is know of how to make best use of.The first step is to utilize the Placement Tool to search for sites relevant to your site. By entering a number of keywords for each adgroup you set up, a list returned, and you can add placements to each adgroup from a list of sites returned.The next step is to set up a number of general content adgroups with your keywords, relavant ads to display, and no placements. Let this campaign and the placement campaign run for the course of a few months to see which sites are showing your ads, how many clicks they are getting, what the click-through rate is, and how many conversions result. Once you’ve let the campaign run for awhile, you can run a placement report for each, which can be set to return the domains with pages on which your ad was shown. Organize your report by conversions and those sites with good conversions (be sure to check for lower costs per conversion as well) can be kept within the placement campaign, or added to it if they show in the general content campaign and were not already in the placement campaign.Next, organize each report by cost. This way, you can find the sites with no conversions and a lot of spend, or those with high conversion rates. With this list of domains, you can add them to the negative keyword/placement list, so they will no longer show the ad. Do this within the general content campaign, but before you add these sites to the placement campaign, move these sites into a new adgroup that basically mirrors the one from which it came, and add a list of keywords to the group. This way, only pages relavant to those keywords will show the ad, and you will be more likely to get conversions. If the site placements within a placement campaign adgroup including keywords are not converting, then ad them to the negative kayword/placement list.

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One of the fascinating and helpful offering you will find in the Jamorama course may be the "Jam Paths ".As you go through the classes, they offer you page audio to a song, and then 2 sound tracks to go with the song.

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They arrange the Jam Paths in a very easy to understand manner.

Jam Paths is one among the countless points from Jamorama that can make understanding the guitar simple actually for the newcomers (especially if there isn't a guitar instructor there to assist you once you make mistakes).