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Critical reasoning GMAT practice test?
Please read the following and choose one best answer. After reviewing the answer key, I still have questions. Help!
Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before
reorganization, the sales force was organized geographically, with some sales representatives concentrating on citycenter
businesses and others concentrating on different outlying regions. The reorganization attempted to increase the
sales representatives’ knowledge of clients’ businesses by having each sales representative deal with only one type of
industry or of retailing. After the reorganization, revenue from advertising sales increased.
In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be
most helpful to find out which of the following?
(A) What proportion of the total revenue of the Greenville Times is generated by advertising sales?
(B) Has the circulation of the Greenville Times increased substantially in the last two years?
(C) Among all the types of industry and retailing that use the Greenville Times as an advertising vehicle, which type
accounts for the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenville Times have a standing order with the Times for a fixed
amount of advertising per month?
(E) Among the advertisers in the Greenville Times, are there more types of retail business or more types of industrial
business?
2 Answers
- 1 decade agoFavorite Answer
The answer is (B). I chose that answer for the following reasons:
If the Greenville Times were to increase circulation, advertisers would most likely pay more money to be in the paper, due to increased exposure to potential customers. Had the question told me that readership had not increased substantially in the last two years, yet advertising revenue had, then we could assume that the re-org worked. The question only told me that revenue sales from advertising increased, without a reason as to why, therefore answer (B) would give me the information I need in order to determine if the re-org worked or not.
Hope that helps!
Source(s): I learned what I know from these guys :) http://www.thegmatcoach.com/ - 5 years ago
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