What TV company in their right minds, would run adverts for loan shark companies charging over 1,700% APR?

Get your rates right - one of them advertises 2,864% interest ! ! !

As to why - it makes them money - that's why!

A company that wanted to make a profit - If lending companies aren't doing anything illegal then they as viable an advertiser as a company that makes washing powder.

And these companies aim at low income people who are already having a hard time paying their bills. These companies don't understand is that if these people are already having a hard time paying what bills they have, how are they going to pay any of these types of loans off. These of loans suck.

the sort of companies that run premium rate phone lines during the programmes they are no different from the companies they advertise anything to make money.

i theory own loan sharks have been those that lent illegally, and not applying a credit licence, and in many cases use vioence and intimidation to get their money decrease back. Like I suggested on your previous question if somebody has no spare funds till payday and their washer breaks down, i'm confident they savour borrowing a pair of hundred quid, whether it ability paying decrease back a lot extra. multiple those human beings have poor credit scores, so they possibly are not the main sturdy shoppers while it is composed of paying the own loan decrease back, so the corporate has to recoup its inevitable losses from everybody else. on the top of the day this is as much as the guy in the event that they choose to apply those creditors. in the event that they have a foul credit status they'd continually use doorstep creditors and pay decrease back the funds over an prolonged era, and "basically" have the APR into the 100s. no longer appropriate yet a bigger selection.