Matching lighting with the occasion for which make up is worn?

Judging by your other questions, sounds like homework to me, but I'll help you with this one. It is all to do with the spectrum of visible light that is given out by a light source. I won't go any further with all the science stuff. If a client is going out in the evening, apply her make up window blinds down in standard light bulb light as it is more yellow and dimmer than sunlight, which is why we tend to go a little more dramatic with stronger colours. If you applied the make up for evening wear in daylight, when the client got to her destination, she would appear pale and virtually unmade up, this would not be a total disaster, but certainly not what you were paid to do. If you made the client up in standard light bulbs but she was going to an outside day event, you would find her make up was way too strong and would look heavy handed, this would be a disaster. If the client is going to an all day into evening event, make her up in daylight and explain to her she may want to top up her make up for the evening or go for a slightly stronger look that will carry her through, ask your client which she prefers. Never ever apply make up under fluorescent lighting for normal wear (day or evening) as this is a bluer, starker light, and is colour draining, you would apply way too much colour and your client would end up looking like a circus clown. Top tip - never retouch make up in the ladies rooms as they often have this lighting especially at cheaper venues - I watch the panic at the mirrors in there and the mad dash as everybody is reaching for the blusher compact. Film and photographic makeup is totally different as this requires very strong lighting for make up for the cameras / lights so even the men have to wear make up in order not to look ill. Hope this helps.

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