What should I include in my federal welfare magazine?

I am launching an online magazine all concerned about federal welfare. I was wondering what all should I include in the magazine. I am using a WordPress magazine theme so all of the featured areas are permanent and by simply blogging and including the particular category it automatically updates on the front page. What I don't know, is what features to cover and continuously cover?

What would the average person find interesting if they happened on the magazine?

What would a patron [someone using the program] want to read about?

What would an insider [ policy maker ] want to read about?

What would an activist [ someone against the program ] want to read about?

So then the question would be what all I should include.

[ please note this is NOT a fashion magazine, but a magazine about a federal program that is very particular. Preferably anyone answering would understand about covering news and updates on a very precise program such as this. Thank you. ]