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Commercialized ANZAC Day?
How do people feel about the "raise a glass" ads that feature Peter Cosgrove having a tipple for the fallen? Do you think it's appropriate for VB (CUB) to co-brand itself with this holiday?
@Phil - I guess that I'm having a hard time seeing it as a donation when it just appears to be another form of advertising.
@wagold - You're jumping to conclusions about what I think about ANZAC Day. I'm not Australian and the resistance of the word "holiday" makes me think that it means something different to me than it does to you. And I'm not part of the PC brigade and I'm certainly not your pal.
@CM - Thanks, but I'll comment as I see fit.
@ Droppy - Yes, I could see that wagold was not my "pal" from the beginning. You need to chill. I do know what ANZAC Day means to most Australians. It's important to them and I understand why. That's exactly why I asked if anyone this campaign was over the top. It wasn't meant to stir. I also don't understand why you feel the need to slag wherever I'm from as insignificant. It would be interesting to know what you qualify as significant.
7 Answers
- daveLv 69 years agoFavorite Answer
Bit like advertising for the money that Maccas put into Ronald McDonald Houses throughout Australia for kids with cancer.
The money raised in CUB campaign goes to Legacy, kids of soldiers.
Both good causes, I can't see anything wrong with it.
- Anonymous9 years ago
Couldn't you see that the user who called you, pal, was being facetious?
It is plain to see that you are not Australian as you have shown by your question & your silly follow up comments that you have no understanding of what Anzac Day means to Australians. It appears you tried to post something controversial just to get the pleasure of doing some stirring.
It's a pity you are from a country that has been so insignificant, in regard to its involvement in any important events in history, that you need to come in here with such a petty question.
- Anonymous9 years ago
I'm a returned serviceman & it doesn't bother me one iota. If I had the chance I would jump at joining Cosgrove & having a beer with him.
You have listed Anzac Day as a "holiday ".......... You have demonstrated what you think of the day & yet you bring to question Peter Cosgrove's actions. Cosgrove is a decorated, highly regarded, returned serviceman & I'm sure he would not do anything if he thought he would be going against the RSL's wishes.
IMO there are too many people of the PC brigade who are continually nit-picking & trying to find fault with everything that is Australian. I can assure you, pal, there wont be many returned servicemen who wont be doing, what you have described Cosgrove as doing, tomorrow, after the services. I will be joining them.
- AndreaLv 49 years ago
Yes it is a case of a brewery using a National Day to garner some support for their product, and seeking to tie themselves with the importance of the day. Do I feel completely comfortable with this - no.
But does it demean the National day - I don't think so. They promote the day, they salute our men and women in service, they do so with what many consider a tradition of being Australian.
And they donate a sizable chunk of money to go with it.
So overall I don't think those who honour the day for what it is, and not just a day off, will be okay with it or happy at the support of those who have serviced this country well and died in its service.
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- C.M. CLv 79 years ago
Cj, I remember when I was over there, there was a tradition, what are called diggers meet after the commemoration march, and raise there glasses to their fallen mates. I believe this has been going on since the inception of the Anzac Day commemoration ceremonies, similar in part to our Memorial Day.
Leave it alone Cj, and there is no need to comment on the answers, you posted your question, and you got your answers if you like them or not.
- 9 years ago
Well lets face it, a beer goes well with the 2 UP doesn't it? I understand your concern, but when you think back, the two icons of Melbourne used to face each other along St. Kilda Road and Swanston Street, the Shrine at one end, CUB at the other!
