Is it financially idiotic for Juventus to wait so long to release their home kit?

@TheWhiteWesSr - I take your point, but my point would have to do a lot with fans outside of Europe, particularly Asia, where the market is huge. For instance, Man City have just won the Premier League with stars like Aguero, Silva etc. They go to Asia on a tour with a new kit. Man City finish mid-table with players like Barton etc in 2007 and go on tour in Asia with a new kit. Do you think City will have more jersey sales this year or than they had in 2007? Probably, mainly because of bandwagoners.

The same logic applies with Juventus. Juventus are failing to capitalise on a huge opportunity. The amount of bandwagon, happy go lucky fans in world football is amazing. They go with the flavour of the month. If they have a choice between a new (plastic) club like City, or a club like Juventus with history then I'd hedge my bets on one of our jerseys being bought. But what if we don't have a jersey on sale yet? See my point?

Likewise, I'd imagine a lot of on-the-fence fans wh

...who go with the flow bought a load of Chelsea jerseys after they won the Champions League because Chelsea had their kit on sale at the time. Smart business move by them. Juventus are failing to use the market to their advantage. Its not about the fans who we all know will buy the jersey, the hardcore fans, but the undecided ones.