Everyone, (especially the ladies,) do you think today's image of female beauty relies too much on makeup?

I don't watch TV, but I've seen bits and pieces of the Olympics while the other people in my house have been watching it. I noticed the women athletes looked really strange to me, and I couldn't figure out why. Then it hit me; they're not wearing makeup. It made me realize how drastically cosmetics change the way people can look. Then I started thinking, is it really fair that the modern standards of female beauty rely so heavily on makeup? I'm not sure it's fair to anyone. Makeup has become so essential to feminine "beauty" nowadays that I'd go so far as to call it fraudulent. It's no longer the beauty of the woman, it's the quality of the paint of her face. As a guy, I've always considered my taste in women to be unconventional (for example, I find Kim Kardashian, Megan Fox, and Gisele Bundchen repulsive) and I've always thought a woman looks better without any makeup on, but I discovered by seeing the women at the Olympics that virtually every woman wears some amount makeup at all times. Foundation and eye-liner is considered "no makeup" nowadays. And I've heard the argument "obviously not all women are born pretty, but makeup gives every woman the chance to be beautiful," but I don' think that's true. Since (virtually) all women wear makeup, they all become "more beautiful," so nothing changes. If a plain chick and a very pretty chick stand next to each other while wearing no makeup, it's easy to tell which one is more attractive. If the same two stand next to one another all dolled up, the naturally pretty one will still look better, only this time their beauty is beyond the standards of any clean-faced woman. Makeup sets an unrealistic standard for women. Women essentially have to wear makeup to be considered attractive by the masses. And on the male side of things, it becomes harder to accept natural, real feminine beauty when all one sees is done-up faces. Cosmetics distort female attractiveness into something that's no longer human. I realize I'm not going to start a movement where women boycott makeup and go fresh-faced in protest of unrealistic standards of beauty, but I think cosmetic use has gotten way out of hand. And I'm not trying to demonize makeup itself; some cosmetics can be very useful beauty tools. Even I, as a boy is high school, admit that I've used a bit of cover-up a few times to hide a freakishly large zit. But when you can no longer recognize a women when she's not wearing makeup, there's a problem.

What do you all think? Am I over-thinking the whole situation? Do you feel the same way? Ladies, do you feel you're held to an unfair standard because of makeup? Gents, do you find it hard to call a women attractive unless she's wearing makeup?