How did Michael Jordan get his own brand?

B/c he came in at the dawn of media marketing influence in sports.The VERY late 80's was when they finally started recording live games all the time(and still had MANY tape delayed games). Magic and Bird sold a ton of shoes(not like nike and MJ did though) in the 80's with converse but corporations weren't making high quality shoes specific for sports really yet ;and when they played the money wasn't there really for endorsing a shoe brand.They just didn't pay high dollar ...thats why magic and bird turned them down alot...Also they didn't spend alot of money on advertising...the philosophy then was "there is no difference in sports shoes..a shoe is a shoe." Then he 90's came and finally every game was on TV somewhere. MJ was the best player when that shift happened. .Not until the 90's did they figure out how important superstar players are to selling shoes. Nike saw Jordan and said "Ya know I think we can make a very high selling shoe brand, but not only that..we can charge whatever we want for them. We can use Mike b/c he has an exciting playing style."

The jumpman brand came and then turned into jordan brand MUCH later, they were still owned by nike 100% for most years...once again it just had to do with them figuring out that players sell shoes(if they are good shoes that is).

Because he was the greatest and had lots of fans who would buy his gear, and it was great marketing for nike, they made profit and it was worth it for them.

Because he is Jordan.

cuz mj is the greatest of all tiime

Easy...he was MICHAEL JORDAN...NBD