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What made the Heinz Pickle so amazing at the Chicago World Fair of 1893?
1 Answer
- 8 years agoFavorite Answer
It was actually a marketing gimmick conjured up by H. J. Heinz in which he offered a free gift for those who stopped by his off the beaten path booth.
Legend has it that he had workers scatter tokens that had free gift for visiting Heinz pavilion written on them. Everyone who came were offered food and a Heinz pickle pin. It was this pin that became the hit, as he supposedly gave away over a million of them before the fair ended.
