Do you think this player has real feelings for me? Please answer...?

I feel this guy is really flaky with me. One day is like he likes me the other day I am not so sure. So I need help from you guys because I am getting really confused! Okay so he's been with me for three years. He's a player and I get confused if he likes me or not since he has girls in back or him. So this guy has a touch problem with me he ALWAYS touches my cheeks pokes them and pinches them. So he already told me he liked me, but I think he didn't mean it. I told him first then the next day he told me in a text.

A guy said that he is toying with my emotions, but I don't know. My mom teacher and friends told me he likes me but he doesn't want to show it. Okay back to the main idea.

He always like talking to me, he listens what I have to say and he cares. He likes talking to me about him or me. He calls me Vanilla since I'm so white. I call him problem Carmel. He pokes me. Last Friday I was so sleepy, I went to sleep but I couldn't since he was touching my face and my hair. So what I did to him is I layed down and I came and held his hands with mine, I touched his hair and poked his cheecks, he let me. He didn't do anything, he always watches when I go to sleep and he smiles, when I open my eyes he is smiling at me. He likes touching my hair. Do you think he likes me? Or am I in the friend-zone? Sorry if its long. God bless.