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How to sell a good idea?

I have a simple idea that if acted on, would likely increase the market share of a company.

How can I sell a good idea without at the same time, giving the idea away.

2 Answers

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  • 8 years ago
    Favorite Answer

    The quickest way to fail with a new product is to introduce the product without being able to completely deliver on the benefits that are promised. In order to ensure that this type of failure is limited the product should be assessed against defined target market, demographically and by lifestyle to ensure the needs are matched.

    The product that arise from the good idea should also be screened against sales of similar products.

    As a final check the new products concept should be submitted to potential customers and potential buyers to establish their expectations from the particular product.

    These expectations should then be compared with realistically achievable experiences with the product.

  • 8 years ago

    You've to tell the client that you can help him achieve a target X if he works on your advice.

    Show him the possible end results without disclosing the process.

    Having said that, the toughest thing in this world is to get paid for consultancy

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