Friend says he doesn't like me like that but his actions say otherwise?

I have this guy friend whom I have slept with, he knows I like him and I like him a lot. He says he can't date me because of how he is and he says he doesn't like me not like that anyways, but all of his actions say otherwise. For instance, we got into a fight where he actually left my place and said that he is never coming back. A little less than an hour after he started talking to me again, and even apologized for his actions and behaviour. He asked me to meet up with him at a 7-Eleven, so we met up he hugged me tight and apologized to me, then he grabbed my chin and kissed me, in public with people watching. He has kissed me before out of nowhere when I've been upset, but he has never kissed me with people watching, so I'm a little confused, is he hiding his real feelings or is he simply being a guy.